Yasmin
Dikkeboom
Creative Copywriter
![](https://freight.cargo.site/t/original/i/b427618681a49789b1bd9a0782917c8db5d41b15cfaaafe5b2deeb1bb9959340/Screenshot-2022-01-27-at-10.44.26.png)
I’ve been writing for international fashion, lifestyle and beauty brands for close to a decade both at the agency I started out at as well as on a freelance basis. My personal focus lies on sustainability and durability, the latter I like to show in my work as well, creating copy with a holistic approach. I also happily embark in some side projects of my own, the most personal being Her IRL. A newsletter filled to the brim with intimate stories, anecdotes, chef’s kiss recipes and other modern day pleasures and defeats.
My Work
![](https://freight.cargo.site/t/original/i/87a2241d5ad3e7b7063550c8661e083aad3bbe211640759c069c7eff90e55807/Screenshot-2022-03-08-at-17.31.10.png)
Port Tanger
Storytelling, Product descriptions![](https://freight.cargo.site/t/original/i/6664f282d72f504459f17570feb52dbf19e425b9f0eb3a169145b0b2736626bd/Screenshot-2022-03-08-at-17.28.39.png)
lululemon
PR consultancy, Press release, Q&A (all in Dutch)![](https://freight.cargo.site/t/original/i/71de3077b8078d718d04174ed0536cc69b67e5c207575d49cbe8489c59ca3e55/Screenshot-2022-03-08-at-17.25.47.png)
Shoebaloo
Tone of voice development, Product descriptions, Job descriptions![](https://freight.cargo.site/t/original/i/a78b37b6b3f57d570cc1bf52ab17de61472259ece4734be2b874760745540981/Screenshot-2022-03-08-at-17.35.51.png)
Until One Sunday We Didn’t
Editor, Co-written with Timo Kuilder![](https://freight.cargo.site/t/original/i/17aa394be5273049d39ff4449cc133a66128a10cc6c9b331361dac11c21cd796/Screenshot-2022-03-08-at-17.23.34.png)
Authentic Beauty Concept
Tone of voice development, Social Media captions, Press release (all in Dutch)![](https://freight.cargo.site/t/original/i/c51802c9aace13d355e273a7de9a15c9f107226a491c86c28971ce4c8d632c91/Screenshot-2022-03-08-at-17.22.37.png)
Modern Mourning
Column, Articles![](https://freight.cargo.site/t/original/i/243a0e7ec60bbefab58473a037105130d55ea6f48f8829fa66a344e19e189e49/Screenshot-2022-04-04-at-16.29.14.png)
Daniëlle Cathari
Newsletter, Press release![](https://freight.cargo.site/t/original/i/8e07a32b9afc4879474a89ba913069faf5a8866b5c93f66844175a3ca5446f0d/127403803_202709331419778_9039517970483600152_n.jpg)
Biocol Labs
TranslationsContact me for a writings sample PDF ->
Her IRL Newsletter
![](https://freight.cargo.site/t/original/i/127f1d53d7b1c4b94bad1d8ad7895399a38938ac3ca9db8a89fb51bd91c0c7ab/image.gif)
Her IRL is a conversation. It’s vulnerable, it’s honest, it’s real. It’s a newsletter about grief, recovery, inspiration, current aesthetics, our online & offline persona and everything else life brings us. At the moment Her IRL is also hosting a book exchange, in order to bring back the joy of reading and sharing.
Sign up at herirl.com
About Me
Around 15 years or so ago I started working in PR as a jack-of-all-trades. After doing about every job that is available at a PR-agency I quickly found my craft: copywriting. And while I still enjoy doing some PR consultancy from time to time, especially for companies that do the work, I try to stick to my trade of choice nowadays.
Get in touch for
enquiries and
writing samples
yas@yasmindikkeboom.com
@yasdikkeboom
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