Creative Copywriter

I’ve been writing for international fashion, lifestyle and beauty brands for close to a decade both at the agency I started out at as well as on a freelance basis. My personal focus lies on sustainability and durability, the latter I like to show in my work as well, creating copy with a holistic approach. I also happily embark in some side projects of my own, the most personal being Her IRL. A newsletter filled to the brim with intimate stories, anecdotes, chef’s kiss recipes and other modern day pleasures and defeats.

My Work

Port Tanger

Storytelling, Product descriptions


PR consultancy, Press release, Q&A (all in Dutch)


Tone of voice development, Product descriptions, Job descriptions

Until One Sunday We Didn’t

Editor, Co-written with Timo Kuilder

Authentic Beauty Concept

Tone of voice development, Social Media captions, Press release (all in Dutch)

Modern Mourning

Column, Articles

Daniëlle Cathari

Newsletter, Press release

Biocol Labs


Contact me for a writings sample PDF ->

Her IRL Newsletter

Her IRL is a conversation. It’s vulnerable, it’s honest, it’s real. It’s a newsletter about grief, recovery, inspiration, current aesthetics, our online & offline persona and everything else life brings us. At the moment Her IRL is also hosting a book exchange, in order to bring back the joy of reading and sharing.

Sign up at herirl.com

About Me

Around 15 years or so ago I started working in PR as a jack-of-all-trades. After doing about every job that is available at a PR-agency I quickly found my craft: copywriting. And while I still enjoy doing some PR consultancy from time to time, especially for companies that do the work, I try to stick to my trade of choice nowadays.
Dutch Native
Fluent in English
Press releases
Product descriptions
Social captions
Short copy


Get in touch for
enquiries and
writing samples