I’ve been writing for international fashion, lifestyle and beauty brands for close to a decade both at the agency I started out at as well as on a freelance basis. My personal focus lies on sustainability and durability, the latter I like to show in my work as well, creating copy with a holistic approach. I also happily embark in some side projects of my own, the most personal being Her IRL. A newsletter filled to the brim with intimate stories, anecdotes, chef’s kiss recipes and other modern day pleasures and defeats.
Port TangerStorytelling, Product descriptions
lululemonPR consultancy, Press release, Q&A (all in Dutch)
ShoebalooTone of voice development, Product descriptions, Job descriptions
Until One Sunday We Didn’tEditor, Co-written with Timo Kuilder
Authentic Beauty ConceptTone of voice development, Social Media captions, Press release (all in Dutch)
Modern MourningColumn, Articles
Daniëlle CathariNewsletter, Press release
Contact me for a writings sample PDF ->
Her IRL Newsletter
Her IRL is a conversation. It’s vulnerable, it’s honest, it’s real. It’s a newsletter about grief, recovery, inspiration, current aesthetics, our online & offline persona and everything else life brings us. At the moment Her IRL is also hosting a book exchange, in order to bring back the joy of reading and sharing.
Sign up at herirl.com
Around 15 years or so ago I started working in PR as a jack-of-all-trades. After doing about every job that is available at a PR-agency I quickly found my craft: copywriting. And while I still enjoy doing some PR consultancy from time to time, especially for companies that do the work, I try to stick to my trade of choice nowadays.
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